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Level 1- For trading and product-related queries please write us at  or you may call us at +91-7400401010.

For Demat-related queries please write us

Level 2- If you do not receive a satisfactory response within 2 working days from Level 1 you may write us at

For security purposes, we request you to write us from the registered email id and mention the UCC code for quick assistance.

Escalation Matrix

Client Servicing

Name  Mrs. Archana Trivedi
Email ID
Contact No.  7400401010


Head of Operations

Name  Mr. Amit Jain
Email ID
Contact No.  022-3512 1163 / Extension - 34

Compliance Officer

Name  Mr. Akshay Narkar
Email ID
Contact No.  022-3512 1163 / Extension - 32

CEO / Designated Director

Name  Mr. Suresh Darak
Email ID
Contact No.  022-3512 1163


Office Address

510, Balarama Co-Op Housing Society Ltd.,

Bandra Kurla Complex, Bandra (E),

Mumbai - 400051.


Working Hours 

9:00 to 18:00


In absence of response/ complaint not addressed to your satisfaction, you may lodge a complaint with CDSL at or SEBI at or with.

Please quote your Complaint Ref No. while raising your complaint at SEBI SCORES/ Depository portal.

What are Bonds?

A Bond is a fixed-income instrument that represents a loan made by an investor to a borrower (typically corporate or government).  A Bond could be thought of as an I.O.U. between the lender and borrower which includes the details of the loan and its payment terms.

For e.g., when you open a Fixed Deposit Account with a Bank, you lend money to a bank for a fixed interest rate and fixed tenure. The Bank gives us a certificate called a fixed deposit receipt as a confirmation of the transaction.

Similarly, when you lend money to the Government of India OR a high-rated corporate, the certificate or proof that is issued is called a Bond.

Why invest in Bonds?

Bonds provide a competitive edge over other saving and investment instruments:

  • Principal amount remains protected - If an investor holds the Bond till maturity, they receive the entire principal amount back.
  • Steady stream of income – The investor lends money to the issuer and receives a predetermined interest amount at a predetermined frequency.
  • Diversification - Bonds help to diversify the exposure against volatility in other financial instruments such as equities.
  • Tax benefits - Certain types of Bonds such as ‘54EC (Capital Gains)’ provide tax benefits to the investor.
  • Low Risk – Low risk as compared to equity and very little chance to lose the principal amount.
  • Predictable Returns – Bonds offer predictable returns even in volatile markets.
Different names of Bond?

Non-convertible Debenture /NCD or Debentures are just different names for Bonds.

Who can issue Bonds?

Bonds can be issued by RBI (Reserve Bank of India on behalf of the Government), Banks, Municipal Corporations, Private and Public Corporations.

How are Bonds issued?

Bonds are issued in Demat format like equities which differentiates Bonds from FDs (Fixed Deposits). Since Bonds are issued in Demat format, they are easily transferable from one person to another like equities. (Transferability).

What are Government Bonds?

When Money is borrowed by the Government of India, the proof certificate for the investor is called a Government Bond. They are issued by Central or State Governments of India.

What is Corporate Bond?

When Money is borrowed by a Corporate it is called a Corporate Bond.

What will be the minimum amount for investment?

Corporate Bonds are available for a minimum investment amount of INR 1000 or as low as face value.

How are Bonds rated or What is Credit rating?

Normally Bonds are secured and are rated by rating agencies which are regulated by SEBI.

Ratings indicate the quality of the issuer and it ranges from ‘AAA’ to ‘D’, indicating highest to lowest levels of security. Normally people invest in Bonds from ‘AAA’ to ‘A’ rated based on their return requirement. ‘A’ rated Bonds will give higher returns compared to ‘AAA’ Bonds as the risk is higher.

Government Bonds are not rated since they are issued by Central or State government and there is no default risk in a Government Bond. These are the highest quality of Bonds.

Who can Invest in Bonds?

Anyone who is above 18 years of age can invest in Bonds. In the case of RBI Bonds, only Resident Indians are allowed to buy these Bonds.

What all costs involved in buying and selling of a Bond ?

Currently, we are offering Zero account opening, zero maintenance and zero brokerage charges to trade on the platform.

Can someone invest in Bonds without having a Demat account ?

No, You need to have a Demat account for buying and selling Bonds.